Delhi's wholesale and D2C sellers can usually generate traffic. What kills margin is a checkout that leaks, a COD policy that invites returns, and no reason for a buyer to come back a second time.
Choose the platform for your order volume
Under 300 orders a month, a hosted platform keeps you fast and cheap. Above that, or with complex pricing tiers for wholesale buyers, a custom build pays for itself in fees saved and workflows automated.
Design the checkout for one thumb
Every extra step costs you orders. The rules that consistently lift conversions:
- Guest checkout by default, account creation offered after payment
- Pincode-based delivery date shown on the product page
- COD allowed but with partial prepaid nudges and a small discount for prepaid
- UPI as the first payment option, not buried under cards
- Return policy visible next to the buy button
Retention beats acquisition in Delhi's price war
Automated WhatsApp order updates, a re-order button in the account area, and a simple loyalty credit will do more for annual revenue than another ₹50,000 of ad spend.
Technical must-haves for Google Shopping
Clean product schema, unique titles and descriptions, real stock status and fast product pages. Feed errors are the most common reason Delhi stores get poor Shopping reach.
Frequently asked questions
How much does an e-commerce site cost in Delhi?
A solid catalogue store starts around ₹60,000; custom builds with dashboards and wholesale pricing generally run ₹1.5 lakh and up.
Can I sell wholesale and retail on one site?
Yes, with logged-in price tiers and minimum order quantities for wholesale buyers.
Sachin Ror Coder builds websites, brands and AI-powered growth systems for businesses across Roorkee, Haridwar, Dehradun, Delhi NCR, Noida and Gurgaon. Call +91-8979889932 to plan your project.
